Our story
Four generations,
a single land
Since 1940 the Maietta family has grown hazelnuts in the green heart of Avella, in Irpinia. A story of land and patience, told one harvest at a time.
Where it all began
A dream born
in the countryside
In Avella, where the Corylus Avellana takes its name, Raffaele Maietta planted the first hazelnut trees with a simple idea: to respect the land and give it the time to yield its finest fruit.
Since then, that care has passed from hand to hand, from father to son. The world around has changed, but not the way of working: slowly, honestly, with no shortcuts.
The thread of time
A hand that passes on
the baton
The first hazelnut grove
Raffaele Maietta plants the first trees in the countryside around Avella. A wager on the land, and on patience.
The second hand
The sons take up the legacy and extend the groves, learning to read the seasons as one reads a family book.
From plant to jar
The idea of crafting on the farm is born: no longer just a harvest, but spreads, pastes and hazelnuts made by our own hands.
The fourth generation
A workshop within the farm itself. Every hazelnut is selected, roasted and crafted just a few metres from where it grew.
We don't sell hazelnuts.
We sell our land, one jar at a time.
The workshop
From grove to jar,
just a few metres apart
We roast slowly, in small batches, because the aroma of a hazelnut cannot bear to be rushed. No palm oil, no flavourings: just the raw ingredient and the hand of those who know it.
Having the workshop within the farm means just one thing: control over every step, from the harvest to the jar that reaches your table.